Are you a strategic and data-driven marketing professional passionate about driving regional growth? ABAX is looking for a Regional Marketing Manager to take charge of customer acquisition, retention, and brand awareness in the BeNe region, based in our office in Amsterdam.

If you thrive in a fast-paced B2B tech environment and have a strong background in demand generation and digital marketing, this role is for you!

Apply now and join ABAX in shaping the future of the telematics industry.

Some of the things you will be working on:

• Develop & Execute Regional Strategies & Plans – Creating and implementing a regional marketing strategy that aligns global programs with localized tactics, including SEO, social media, paid media, retargeting, events, email, and content marketing.

• Optimize Digital Channels – Optimizing paid search and social media campaigns for your region (Google, Bing, LinkedIn, Meta, etc.), track and improve key performance metrics (CPC, CPL, ROAS, CAC, conversion rates).

• Drive Customer Acquisition – Increasing Ideal Customer Profile (ICP) acquisition by leveraging data-driven content strategies, content distribution plans and retargeting tactics.

• Collaborate with Sales, Partner & Product Teams – Working closely with sales & partner teams to ensure lead follow-up, conversion strategies, and pipeline growth. Partner with product marketing to develop localized value propositions and go-to-market plans.

• Enhance Customer Retention – Partnering with Account Management teams to develop engagement strategies, nurture existing customers, and drive upsell and cross-sell opportunities through targeted campaigns and content.

• Measure & Optimize Performance – Tracking KPIs, continuously refining campaigns based on data insights, and ensuring alignment with business objectives.

We believe you bring:

• Experience in B2B Field Marketing – Preferably within SaaS, with a strong focus on demand generation, customer journey optimisation, and digital marketing.

• Analytical & Data-Driven Mindset – Ability to leverage data insights for decision-making and campaign optimization.

• Marketing Budget Management – Proven ability to allocate and optimize marketing spending for maximum ROI.

• Strong Communication & Collaboration – Work effectively across teams and with remote management.

• Self-Motivated & Adaptable – Capable of thriving in a fast-paced, evolving environment.

• Tech-Savvy – Proficiency in marketing automation and CRM tools (HubSpot preferred).

For this role, we are seeking a professional who is fluent in both written and spoken Dutch. 

Other information:

• Start date: As soon as possible

• Work extent: Full time

• Location: Netherlands, Diemen

Background Check and Reference Verification: Successful employment is contingent upon ABAX receiving satisfactory references.

As part of our hiring process, we perform a digital reference check through RefApp, an advanced online solution for managing this procedure.

Please be aware that a background check may be conducted simultaneously with the reference check.

Equal Opportunities:

At ABAX, we are dedicated to creating an inclusive environment for all our colleagues. This commitment extends to ensuring that our recruitment practices and processes are as inclusive as possible. We encourage applicants from all backgrounds to join us in strengthening our focus on equality and diversity in the workplace.

About ABAX:

ABAX is a leading European telematics IoT platform offering connected mobility solutions for vehicle tracking, tool tracking, and equipment control. Our mission is to deliver mobility data insights that empower people to do more with less.

With over 500,000 tracked assets and 40,000 customers, ABAX delivers reliable and powerful solutions for businesses relying on physical operations. Our advanced platform transforms customer needs into actionable insights and automated reporting, driving efficiency and operational excellence.

We operate across Europe, with over 350 employees working from our facilities in Norway, Sweden, Denmark, Finland, the Netherlands, Belgium, Poland, and the UK. Our Head Office is in Larvik, Norway.